You never know when you might strike up a conversation on Instagram during those designated periods each day spent checking out all the creative content in the bookish community. Every so often, a post or a comment will lead me to an awesome resource, exchange of ideas, or a new favorite book or author, which is how I ended up enjoying a fantastic adult urban fantasy series by A. B. Herron, and that prompted an invite to the author to visit my Sunday Spotlight.

Let’s Meet the Author

A. B. Herron is a dyslexic Indy author who resides in the Pacific Northwest where her Elemental Wolf novels take place. Mingling her studies in anatomy and Zoology, she entwines science and magic to creative effect while plundering the forests for inspiration. 

Herron works full time, writing in the cracks between responsibilities… and playing with her dogs because she just can’t help herself.

Let’s Get Started

Thank you so much for stopping by, Amanda! I’ve really looked forward to our chat. In the time since we first talked about doing this interview, you’ve planned some exciting events, and I’ve had a chance to read both Watching Water and Hearing Wind. 

Your stories tick a lot of boxes for me. The setting covers my favorite neighboring regions. The characters are rich, diverse, and captivating and each time a new one is introduced, they’re more surprising than the last, magical and otherwise. 

Besides the individual characters, I adore all the supernatural races who come to life in such fantastical detail, leaping off the pages and fluttering into my world like fairy lights. The delectably spicy interactions are imaginative, fresh, and above all, sensual, which is perfect for the elemental theme and Nora who, as a kindred, is a child of nature.

Let’s start with updates on your book signing events and then we’ll dive into your works and writer’s life. I imagine Portland and the Pacific Northwest in general is a great place to engage in the wild with your readers (no pun intended 😄). I would love to hear about your experiences. How are the venues? What is it like preparing? How do you plan for how many books to bring? Does one event lead to doing another, or how do you find events? (And note to our readers. As I’m writing this, A. B. Herron is gearing up for a big event at Barnes and Noble in Eugene, Oregon tomorrow, and I can’t wait to hear about it!)

ABH. Hi Darci, let me start by saying thank you so much for spotlighting me and inviting me onto your blog. I’ve really been looking forward to chatting with you about all things books. 2024 has been a very exciting year for me so far. I dedicated this year to outreach with readers, which means finding different in-person opportunities, blog spots, and podcasts. Bumping into you was a happy accident (and I enjoyed exploring your romance world as well!).

As you mentioned above, Barnes and Noble was my first book signing last Saturday, and for a first-time event, it went really well. I had some amazing local support from friends who came by to add to their book collections, as well as a handful of curious new readers. My favorite moment was watching someone literally cradle my book after they read the back blurb, then announce “This has to come home with me!” My author’s heart soared, followed closely by the fear of “Oh my gosh, I hope she enjoys it!’ 😆 

Because I’m so new to this part of the book world, I’m learning as I go. My biggest recommendation for anyone getting started is to ask questions of experienced authors. The book community is an invaluable resource and I’m so grateful to everyone who has fielded my questions. I should have asked how many books to order. Whoops! In my enthusiasm, I estimated fifty of each copy, and have been told since that I have perhaps overreached. However, I did have twenty books find new homes last weekend, so that was hopeful. The prep work has been multifaceted, everything from designing an aesthetic for the tables to learning how to use a card reader.

These experiences are forcing me to finally set up that mailing list for readers, as well as be more vocal about what I write. I’ve been shy about talking about my book on Instagram, which is funny because that is the reason I got onto Instagram! I’ve been so impressed by your page, by the way, your book content is wonderful to wander through. So to answer your last question I’m not sure if doing one event will lead to others.

The “Hot and Steamy Portland” romance book fair that is happening at the end of the month (May 30th-June 1st) was an opportunity my friend shared with me and I applied and got accepted. Art and Vineyard, which is taking place in Eugene in July (4th-7th), I got accepted into because I made contact with a local author who spearheads a lot of local author opportunities. My best advice, scour the internet, go to local events and talk to people about how they got in, and ask the writing community at large. When people know you are looking, they tend to help you out.   

DLL. This is all so fantastic! Thank you for sharing your experiences and awesome tips. And what a special treat to have someone cherish your book even before reading it. You must still be walking on clouds.

One of the things I love most about your stories is how you bring so many layers of the natural world onto the pages. It’s clear that you love the outdoors and you’ve said you enjoy plundering the forests for inspiration, but to be able to tell a story and convey that love through the sensory details is a real talent. I’m imagining that you soak up so much nature that you either journal about it or somehow catalog the things you experience. Can you talk about that aspect of your writing? What’s your process?

DLL. Well, I have to say your process benefits your readers! And it’s inspiring for writers… and us daydreamers!

One of my favorite sections that demonstrates how you paint your scenes and put me right inside Nora’s head is her first encounter with the griffons. There’s a rich sensuality threaded through all the elements, not just in the spicy interaction between the smart, sassy, and fun characters, but through Nora’s experiences with her wolf, nature, and magic. I’ve been better in recent weeks at highlighting my favorite snippets while I read, and I want to share a few here from Hearing Wind to illustrate.

Benji’s voice was low and calm from the other room, tumbling like cotton balls into my ears over the din of the city seeping through the open windows.

I could feel the weight of the sky pushing down on me, as if it were trying to keep the scenery in two dimensions and my presence was disrupting the symmetry.

[H]is body was precise and controlled, yet fluid, as if he danced in the space he occupied.

A huge moon floated low in the star-cluttered sky. She pulled at me, begging me to slip my skin and come play in her light.

I could smell his fear for me hiding against his skin.

The air had started to take on the flavor of darkness–cool, pulling loam and moisture forward, sun drenched pine needles fading into the background.

…the emotion glided across her face like a shadow of a fish underwater, then dispersed.

And there are so many more prosy spots I captured.

My next question is how long did it take you to write Books One and Two? Did you live with these stories and characters a long time before starting them?

ABH. Oh, what a great question. Nora, my main character, and Zayden showed up in a short story that I wrote for a friend. Yet I couldn’t set them aside and their bigger story just unfolded around me as I began to play with it. Book One is the first book I’ve ever written, and the characters didn’t live with me long before I put them on the page. It took about a year to write Watching Water, and if it wasn’t for a good friend, I’m not sure it would have happened that fast. Getting the book edited and published was another two-year endeavor. Hearing Wind took a little longer to write. I had my writing group by then, which helped me constantly turn out chapters, but my work life got busier, and then the pandemic hit. My characters don’t live in my head for extended periods, they tend to pop up when they are needed, and I have to spend time getting to know who they are after they walk across my pages. 

DLL. We share so many parallel experiences. 🙂 For my three-book series, Book One was published rather (too) fast within the first six months, and it was my very first novel. Book Two was published by the end of that first year. But it took me two more years to finish Book Three. And I’m glad because it was important to wrap everything up in the best way possible. So, to our audience today… don’t put that pressure on yourself. Enjoy the writing and listen to your characters. That’s what comes through most to our readers.

Can you share what we can expect to see next? What’s in the works?

ABH. Happy too. With a bit of luck, I will have the next book in the Elemental Wolf series coming out this year. The date keeps getting pushed back, because, well, life. This book is a slight deviation in the storyline because it is taking place right after Book One and during the events in Book Two.  The reader will be following Tobin, a morally grey character from Watching Water, who has a lot of redemption ahead of him if he is going to survive. I apologize to everyone waiting for Nora’s next adventure, but Tobin needed a full book (much to my surprise), and it is putting events into motion for Nora. This book challenges a lot of traditional tropes and I’m excited to see how it will be received. 

DLL. I totally get how the characters dictate whose story gets told next. As an author, you’ve got to go with your gut. I can’t write unless I’m feeling the character and they’re demanding their story be told.

For my two cents, I’m looking forward to more from Tobin, and you’ve left delicious breadcrumbs to inspire interest in his story. Challenging traditional tropes? Yes! I also can’t wait for more of Nora’s journey, and more from Zayden.

I admit, I’ve got quite a few novels in the works, and different characters call out to me at different times, which is fun because I get to switch between stories and all the novels are progressing bit by bit. Variety is the spice of life, eh?

Who are your top three favorite authors? Or in the alternative, your top three favorite books? What or who has been your biggest inspiration?

ABH. Oh, I never know how to respond to this question because the answer is fluid. Mercedes Lackey shaped me in my teens/twenties. In my thirties, Robin Hobb stole my breath and added to my wonder. And currently, Rebecca Yarros has completely rocked me with Fourth Wing. But I need to add Maria Vale, author of the Legend of All Wolves series. She wrote the romance books I wish I had written.

DLL. Oooh. Thank you for this great list to add to my TBR. Believe it or not, I haven’t read The Fourth Wing. I’m letting all the hype die down. 🙂 I’m definitely getting right on Legend of All Wolves! Those covers rock!

Your website is beautiful. Do you do your own web design? Would you say you’re an indie writer, publisher, and marketer? If so, is that by choice? Do you have plans to publish traditionally?

ABH. 😆 Don’t all Indy Authors have to “do it all”? I did create my website (on Wix), as in those are all my pictures from Oregon and Washington in the background. I am constantly learning how to market and I suspect I could pick your brain for some valuable gems. Going traditional? I mean if I could hand over all the marketing to a traditional publisher that would be amazing. But my understanding is that’s no longer how it works, and traditional authors still have to put themselves out there. So no, I have no plans to go traditional, I don’t have the time to find an agent, and I don’t write stories that fit tightly enough in any one genre to make a traditional publisher happy. So really, I’m Indy by necessity, but we could call it a choice. >laughs again<

DLL. Wow. Nice job! And you hit on exactly the reasons I’m staying Indie. I like the control over all the creativity, and that is such a good point… that we still have to work hard at marketing if we go traditional, so what’s the point? Other than an actual income book deal, but Yikes! The pressure.  

What has been your experience getting your books out into the world? Can you share what you’ve found works best and what doesn’t work for you? What are your favorite tools and techniques for creating a manuscript ready to hand off to an editor? Or do you edit your own work?

ABH. Oh wow, how many paragraphs am I limited to? My best advice would be if you want to write, and publish a book series, write the first two books before you publish anything. Send that first book through an editor and take what you learn there and apply it to the second book before it goes to editing so you can change things to make them work better. Once that first book goes to print, affecting storylines becomes a whole lot harder. Pay for a good editor. Get into a writing community somewhere, local, social media, doesn’t matter, you just need people around you who know more than you do. I know there are amazing writers that can edit their own work, but I am not one of them, my dyslexia prevents that, so editors are my superheroes. I also use an independent press for publishing because I didn’t have the time to put toward learning formatting, ISBN numbers, and the rest and it was a good fit for me.

DLL. That is super good advice! I love the bit about writing the first two books before publishing them and wish I had that advice before I published Book One 😁 but then I wish I’d done a lot of things differently. What independent press do you use?

ABH. My publishing service is provided by Luminare Press

DLL. Awesome. Thanks for sharing that. I’ve also had to learn the ropes the hard way when it came to Kindle Direct Publishing (“KDP”) and Draft2Digital (“D2D”) for free publishing and FREE ISBNs (I emphasize free because I’m reconsidering buying a bundle of ISBNs going forward that are mine to use as needed for more control) I’ve been learning how to balance switching between being exclusive on KDP or going wide in other stores through D2D depending on collaborative promos I want to participate in.

So, I will add here for those who are deciding about being an independent publisher as well as an author… Use the excellent tutorials and Google articles! Reedsy and BookBaby offer services and fantastic free articles for independent authors.

You say in your bio that you were diagnosed with dyslexia as a child. I love hearing from writers how they learn to adjust to that challenge. Can you talk a little about how you worked or are working through it for those who might have the same challenge?

ABH. Dyslexia is an interesting neurodivergent condition. It affects everyone a little differently and usually shows up with other neuro disorders. My fun addition is a bit of OCD, but it’s seen a lot with ADHD. At this point, I have a deep relationship with dyslexia and I know how to work with it, where my strengths lie, and where I need the most help. I can’t spell, and that’s the biggest challenge. Spellcheck is amazing, but not a solution.

Now that spellcheck gives definitions with word suggestions, that has been a game changer for me. When the computer would present five different words that all start with the same couple letters, and out of context, I’d be a goner. As a result, people will find “bowel” instead of “bowl”, both words are spelled right, but vastly different and I can’t see that when I’m editing. However, the more I do, the better I get. The thesaurus has been the most help. For instance, I can’t spell “influential” but I can put in “important” and find what I’m looking for. It’s a great workaround. 

DLL. Thank you for sharing this. I didn’t know about dyslexia’s relationship to neurodivergent conditions. I have to say, I’m super grateful for all the tools available to us now. I too am constantly using the thesaurus and translation features of Word, and Read Aloud has been invaluable. Hearing my writing has been my game changer for punctuation, word use, and even pacing and story beats.

Now for your writer’s life. You have a full-time job and say that you write in the cracks between responsibilities. I love that. What does that look like for you? Do you grab any writing time you can get? Or do you have a schedule?

ABH. I have tried a bunch of different approaches. Writing at work when I have a free thirty minutes, or fifteen, but those small windows are better for rewriting or editing, not full-on creating. I’ve found the most successful strategy for me is writing on a schedule. Or putting down designated hours during the week to only write. Not market, not answer emails, and no social media. I have my door closed, dog contained in my little home office, with the phone off, writing. Unfortunately, that has been hard to come by recently.

DLL. Ooh yes! I can totally relate. If I want to get fresh writing done for any amount of words–no distractions! 

Do you have any tips or techniques to share about balancing your daily life while staying productive as a writer?

ABH. 😂 Yep, don’t have hobbies, friends, or a job. 😆 Seriously though, evaluate how important writing is to you. Do you like the idea of doing it? Or do you need to do it, want to do it, can’t think of anything else? And if it is the latter, then look at your schedule and figure out what you are willing to give up to pursue this, because as much as we want to believe we can “do it all”, we can’t. Something has to be sacrificed, whether it is sleep, movies, social activities, etc. Weekly I’m reevaluating what I’m able to trade for my writing time. For instance, I look for what will make me the most successful in the next hour and put my energy there.

We all simply need to define what success looks like to us. Is it a clean house? A job well done? Time with kids/family? Another chapter written? Another paragraph written? Food shopping? Dinner prepared? The list goes on. To make it even simpler, what do I need to do in the next hour that will make me the happiest later? Because “later me” will only be happy if “current me” puts in the effort. Sometimes it is addressing work challenges, sometimes it is writing a short story. And sometimes it is just sitting and reading a book. My humble advice would be don’t worry about balance, tend to your needs, your heart, and your future self. And somehow it all gets done.

DLL. Ooh! “…later me” will only be happy if “current me” puts in the effort.” This is going in my notes for inspiration. Great advice! Thank you!

Thanks again for chatting with me, Amanda! I look forward to what’s coming next. Any last words of advice for those who want to pursue writing fiction?

ABH. Thanks for having me. I really enjoyed your questions, they made me think more about my own process. To end, I would simply say, if you have a story inside you that you want to tell, start working on it, read a ton, get involved in the writing community, and be curious in your pursuits. Thanks again everyone, let your reading, and your writing, be wild.

Thanks for visiting everyone! You can follow all the latest happenings with A. B. Herron on her Website and Instagram.