Another topic Nicolas and I like to get into is engaging with our readers through our newsletters and social media. Nicolas shared creative ways to reach out and offer encouragement in Part One. He also covered his recent website and newsletter revamps. We’ll go more in-depth here in Part Two and cover other avenues. We veer into the writing process as well. Enjoy!
I’ve found that what I use for outreach and how I use it has morphed quite a bit throughout the different stages of my writing career. I’ve now focused my activities on the positive places where I have the most fun and even if they don’t quite achieve all I’m going for, I’m sticking with them because I enjoy the creativity and the connections. Even the smallest rewards keep me going. You happen to be one of those early connections I met on Twitter that I’m grateful for every day. 😄
The X platform bears mentioning as one that I’ve since left despite meeting you and a few other supportive writers. It turned sour after becoming more political and rife with unchecked misinformation, so I made the hard choice and gave up a large following. Today, my four main engagements are:
- my newsletter;
- 2) my website;
- 3) Instagram; and this year
- 4) an amazing promo collaboration with RomanceBookLovers.com, coordinated through a Facebook group.
I’ll break these out a bit below.
What outreach avenues work best for you? Have you given up certain platforms in favor of others?
NL. I have my email list that I hope to grow further over time, and my website, with my blog, Writing Notes. I added a new page this summer, to show off my past interviews.
I use social media as well while keeping in mind they may not be the awesome, efficient marketing tool they are often portrayed to be. But they are a great way to find people and reach out to them, and to practice showing up and being visible in the world. I am not too systematic about them, but I use a tool you might find interesting. It’s called Buffer. It has a free version that allows you to connect up to three social platforms. So instead of having to post three or four different times, I can do it only once. I post to Buffer, and my post goes automatically to Instagram (and Facebook), LinkedIn, and Twitter-X. Buffer has a scheduler, so you can spread your posts over time.
I agree, Twitter-X has turned sour. I have been thinking of leaving it for a while, but I feared losing contact with some nice, interesting people I met there. I went with the wave a couple of years back and opened an account on Mastodon, hoping to find a replacement. It didn’t work for me. Although I met some nice people during the short time I was there, I found the platform itself, the way it works, kind of tedious. Eventually, I closed the account. Sorry guys, if you love Mastodon. I wish you all the best. I’m not saying I won’t be back someday.
Anyways. Granted, it was easy to reach out to a lot of new people over X, but LinkedIn is even better. LinkedIn is where I connected with the most people while first growing my list, so I’m keeping it as one of my two favorites. I have good friends and contacts there. My other favorite, the most fun and addictive to be in, is Instagram. My Facebook page is more like an afterthought, already taken care of whenever I create something on Instagram.
Also… Did I mention I have a mild obsession with podcasts?
DLL. And you always have great suggestions for them! I need to catch up. It’s funny, I visit LinkedIn more now that I’ve connected with you there. I decided not to accept every invite for a connection because so many are trying to sell services. So, I’m being picky and haven’t yet found my voice. Plus, I left my previous work history intact, which is kind of weird now that I’ve updated my profile to my pen name. So, my connections include old work life and new work life.
I tried Threads but didn’t make waves there at all. It probably would be helpful to use an app that lets you post simultaneously. Thanks for sharing that. I confess after Facebook account mixups, I have moments where I contemplate going offline, but there would be so many people I’d miss like you. And there’s that momentum you can’t get back… And that marketing thing…
NL. Isn’t that so? I’ve been having the same thoughts about going offline, at least for longer periods of time. And Facebook, yes, it is a puzzle. How all the Meta tools relate isn’t really clear in every aspect. Particularly FB profile vs FB page; how to use them in clearer, different ways… I do not really know.
DLL. I’ve enjoyed blogging about the writer’s life and interviewing authors on my website from the outset of this journey, but this year, I’ve tried two new activities. I was thrilled to finally launch my newsletter (with assistance from my niece), and I’m having a blast with that creative outlet despite the challenges of adding subscribers. While I managed to grow my audience through a couple of promotions, the unsubscribers far outnumber the new ones. Sigh… That doesn’t stop me from thinking of new ways to offer fun content and writer’s life insights and tips. Right now, readers are getting monthly installments of a paranormal fantasy short story, a Fae vs. Punk Mashup…
You’re getting a sneak preview of my next installment.
The second boost in my outreach was joining the RomanceBookLovers.com quarterly book blasts. I discovered the collaboration concept last year and was grateful for the opportunity to hop on the bandwagon where a wonderful coordinator created a Facebook page and a website and invited authors to participate together in blasting out their books. I combined the first event with the launch of Tigris Vetus. You’ve probably seen those posts about stuffing your Kindles. That’s the kind of big event I’m talking about.
I participated in two this year and will participate again in October. The events netted me 13,494 processed orders (I’m including orders outside the events because they’re nominal and it’s easier than deducting them 🙂). These numbers are primarily orders for books one and two in The Starlight Chronicles. I didn’t register Tigris Vetus, but it benefited collaterally with sales totaling 86 for the year (to date). That tells you how readers can’t resist free books. I know I can’t, which means I’ve got a huge TBR to get through!
Platforms like Apple Books and BookBub have also jumped on the bandwagon and are now helping us help them by promoting our events. Apple even encourages becoming an affiliate where you earn a small amount for each click on your book even if it doesn’t result in a download.
On the downside. When you get your book loaded into thousands of Kindles during these blasts, you risk saturating your market with readers who will forget instantly that your book is in their library and never read it. Out of this 13,000, I’ve received around 20 Amazon reviews and a handful of Goodreads reviews. Still, you never know when a reader will browse their Kindle library and get started on your book. That’s always an exciting prospect.
I didn’t mean to ramble on about what really is more of a promotion than engagement, but I think they are somewhat related because those of us participating have a lot of fun collaborating in the outreach. I recommend finding a group suited to your genre and community.
NL. Wait… woooah! Did you really say 13,494 orders? For books #1 and #2? My eyes are kind of bulging right now… And 86 more for the book you didn’t even register, book #3? Okay, I’m kind of dealing with a frenetic heartbeat right now. I can’t wait to try one of those! Even if they’re free books you’re giving away, that’s so many potential new readers… My head is spinning! Way to go, Darci!
Do they have statistics on how many people are likely to actually read the books? Even if it’s a small percentage, I’d say it’s still more than worth it for sure. You’ve received 20 Amazon reviews and a handful on Goodreads in a short time; I think that is extraordinary! I can’t wait to have one of two books published so I can experiment with all these platforms like you do. Thank you so much for sharing your experience Darci, it is such an inspiration and a big source of motivation. The reason I can’t wait is how fun it sounds, actually.
About The Writing Craft
So, I had a few topics in mind, more about the writing itself – If you’d like to elaborate on them… How do you structure your stories? Do you have one, or many, go-to techniques and mentors? How do you first approach a new story? Plot or character? Pantsing or planning? All of these answers, or is there an emergent pattern that you can identify?
DLL. Credit goes to pantsing, and I’m not talking about when mischievous kids pull down someone’s pants. 😉A pantser am I. At least that was my predominant method in the beginning. These days, I tend to engage in multiple techniques, and often apply many to the same project, even a little outlining and planning, but mostly pantsing. I let the story dictate what’s needed.
I would also say my story structure style developed after enjoying and distilling hundreds of books by authors who write in my genres (listed later). Another technique that seems to work wonders is playing out scenes in my head as I fall asleep or wake up. I’m not good at writing them down, but I manage to retain the highlights. I’ll keep calling up the scene and working it out in that fashion so that when I sit down to write, it flows.
Confessions…
So, the pantsing worked in the beginning, and it is my preferred method, but I’ve let too many other techniques get under my skin after all the learning I’ve done since I started. I’m going to admit something here for the first time. I have over half a dozen novels in the works with significant progress on all of them, but they are all in a holding pattern because I’ve learned too much about writing! What does this bizarre admission mean? I’m experiencing a form of writer’s block.
When I wrote my series, I didn’t know enough to understand I was making mistakes and my writing flowed. It was free. The story I wanted to tell came out as my characters told it. Granted, the results were amateurish, but I had a complete story I could rewrite as I acquired new skills. Now that I understand more about structure, story beats, showing versus telling, and all that crap, I’m getting stuck in story after story soon after introducing my characters and the initial chapters. The plot falls apart and I lose my mojo.
The instincts I relied on at the beginning of my journey that carried me through until now have gone silent. I think it’s a clash between intuition and rules. All the stuff I’ve learned in the last four years fills my head and haunts me at the keyboard.
I realize I am my own worst enemy and it’s up to me to figure it out. It’s just that writing has been so steady since I started that it’s hard to face writer’s block for the first time and with so many stories. It’s like having a log jam in my brain. It’s an environment that has fostered a bad case of imposter syndrome, a feeling I no longer have a complete story in me… I suppose it’s the first major readjustment I’ve had to face.
NL. I can empathize with that! Each time I think my writing has improved, or that I’ve mastered some new aspect of the craft, the exact same thing happens to me. Also, after pretty much every developmental editor call, it takes me a couple of days to readjust and switch gears. I have too many ideas, and it’s like my vision of what I’m trying to achieve is too clear, if that’s even possible. Too clear, too beautiful, too grand. If I try to write when I’m in that state, I find I just can’t.
I need to remember to lower my expectations, tell myself it’s only a “shitty n-th draft”, that it won’t be, and shouldn’t be perfect, that it’s not supposed to, that I’m not even expected to get this right the first time, or the second, or even this time around, because there will be opportunities to make things better later. Until I tell myself all of these things, no writing is really possible. It takes some doing. But I think that with time and practice, we can learn to reconcile what we learn and know with our inner natural flow.
It was the same with singing. Singing was easy before I took my first voice lesson. But when I started learning and being more serious about it, it suddenly became very complicated. Almost impossible. It was like I couldn’t coordinate my breathing and my jaw, and my tongue, and my shoulders and whatever other parts of my body, and sing the right notes with the right rhythm, and do all of it at once. My brain was interfering with my natural flow. But eventually, after some time and a lot of practice and training, the technique became second nature (at least to a degree), and singing became a positive experience again.
DLL. Ah. Muscle memory and forming habits. I like that comparison, Nicolas. Part of my problem is that I haven’t taken enough breaks since starting this journey. I have many mindful craft projects I can turn to. Balance is the key, isn’t it? But jeez! It’s so hard to peel myself away from my passion.
Then… there’s my age. The sense of time ticking away gives me a sense of urgency to get my stories out there. Why do we only get the freedom of time when we are old and there never seems to be enough of it?
Okay, that’s it for confessions and rants. 😁
NL. Why does time always insist on passing so fast? Couldn’t we just slow it down or something? At 58, I can feel it as well. And too often, that pressure, to get it all out before it’s too late, I’ll just say… It gets overwhelming. And the imposter syndrome. That too can get overwhelming at times. We could write an entire book on it, and we wouldn’t even scratch the surface. But I want to thank you for your confessions, Darci, and I enjoy reading your rantings.
How About Genre?
On a different note, I noticed you’ve been playing with all kinds of genres, generally staying within the realm of romance, but adventuring into historical pirate stories, full-fledged fantasy, and of course, shape-shifting supernatural… I love the underneath freedom of creativity that this underlines in your work. Generally speaking, what’s your approach to genre? If you feel like thinking aloud on this for a while… I’ll just sit back and relax, and bask in whatever you have to say like the true fan that I am.
DLL. You’re so chill, Nicolas. I can totally picture you basking in the sun with your hat. And you’re the first person who’s said you’re my fan! Thank you for that.
NL. Absolutely.
DLL. This is an easy question. I write what I love to read. As I mentioned, I read a lot, which covers the spectrum from thrillers, historical fiction, romance, cozy mysteries, to sci-fi and fantasy. But fantasy as you pointed out allows us to paint with such wide brush strokes.
Fantasy romance, especially the paranormal or supernatural variety was the genre that consumed me as a reader in that first pandemic summer in 2020. Writers like Grace Draven (whom I interviewed last December), Laura Thalassa, Jeanienne Frost, Ilona Andrews, Stephenie Meyer, Cassandra Clare, Stephanie Hudson, and Carrie Pulkinen (another interview in January), all best sellers and many of them independent, or an independent hybrid, wrote the stories that infected me with the writing bug. And yes, like you say, fantasy.
Part Three will follow where we talk about our thoughts on branding and the writer’s life.
By D. L. Lewellyn 