I spend an exorbitant amount of time on Canva crafting video promos and posts for social media because… Well… it’s fun. I love creating art as much a written story and this is the perfect way to engage in both passions. So, I keep trying out new designs and methods to convey my stories and characters. The problem is there are so many combinations of elements, taglines, imagery, arrangement, music, length of time… You get the idea. Also, I may not be up on the trendy stuff as much as I need to be. I like what I like (including music like rock and blues, not pop) and not necessarily what I’m told to like. Hmmm.

So, hitting on a formula that will grab attention and tap into those algorithms is exorbitantly difficult.

The most fascinating aspect I’ve discovered is how the same video will get completely different engagement between social media platforms. There’s never any rhyme or reason. It will soar on TikTok (Disclaimer-soar for me means topping out at 700 views) and flop on Instagram or vice versa. Facebook? Forget it. I’m invisible there. Same on Tumblr. On occasion it might do well on Twitter… I mean X (what is that? – talk about invisible… and uninviting).

Here are some of my attempts just today. I would love your opinion about spending our time creating post after post in the seemingly futile game of hitting the right formula. And thank you for supporting my creative efforts and highly excessive passions.

If you’d like a story with a loveable heroine, smashing alpha males, found family, otherworldly friends, adventure, a cozy mountain town, a lively roadhouse, and princes from an ancient race who are trying to kill the MC’s date, pick up a copy of Ursus Borealis. My stories are full of exorbitant passions as well. 😉