Another topic Nicolas and I like to get into is engaging with our readers through our newsletters and social media. Nicolas shared creative ways to reach out and offer encouragement in Part One. He also covered his recent website and newsletter revamps. We’ll go more in-depth here in Part Two and cover other avenues. We veer into the writing process as well. Enjoy!
I’ve found that what I use for outreach and how I use it has morphed quite a bit throughout the different stages of my writing career. I’ve now focused my activities on the positive places where I have the most fun and even if they don’t quite achieve all I’m going for, I’m sticking with them because I enjoy the creativity and the connections. Even the smallest rewards keep me going. You happen to be one of those early connections I met on Twitter that I’m grateful for every day. 😄
The X platform bears mentioning as one that I’ve since left despite meeting you and a few other supportive writers. It turned sour after becoming more political and rife with unchecked misinformation, so I made the hard choice and gave up a large following. Today, my four main engagements are:
4) an amazing promo collaboration with RomanceBookLovers.com, coordinated through a Facebook group.
I’ll break these out a bit below.
What outreach avenues work best for you? Have you given up certain platforms in favor of others?
NL. I have my email list that I hope to grow further over time, and my website, with my blog, Writing Notes. I added a new page this summer, to show off my past interviews.
I use social media as well while keeping in mind they may not be the awesome, efficient marketing tool they are often portrayed to be. But they are a great way to find people and reach out to them, and to practice showing up and being visible in the world. I am not too systematic about them, but I use a tool you might find interesting. It’s called Buffer. It has a free version that allows you to connect up to three social platforms. So instead of having to post three or four different times, I can do it only once. I post to Buffer, and my post goes automatically to Instagram (and Facebook), LinkedIn, and Twitter-X. Buffer has a scheduler, so you can spread your posts over time.
I agree, Twitter-X has turned sour. I have been thinking of leaving it for a while, but I feared losing contact with some nice, interesting people I met there. I went with the wave a couple of years back and opened an account on Mastodon, hoping to find a replacement. It didn’t work for me. Although I met some nice people during the short time I was there, I found the platform itself, the way it works, kind of tedious. Eventually, I closed the account. Sorry guys, if you love Mastodon. I wish you all the best. I’m not saying I won’t be back someday.
Anyways. Granted, it was easy to reach out to a lot of new people over X, but LinkedIn is even better. LinkedIn is where I connected with the most people while first growing my list, so I’m keeping it as one of my two favorites. I have good friends and contacts there. My other favorite, the most fun and addictive to be in, is Instagram. My Facebook page is more like an afterthought, already taken care of whenever I create something on Instagram.
Also… Did I mention I have a mild obsession with podcasts?
DLL. And you always have great suggestions for them! I need to catch up. It’s funny, I visit LinkedIn more now that I’ve connected with you there. I decided not to accept every invite for a connection because so many are trying to sell services. So, I’m being picky and haven’t yet found my voice. Plus, I left my previous work history intact, which is kind of weird now that I’ve updated my profile to my pen name. So, my connections include old work life and new work life.
I tried Threads but didn’t make waves there at all. It probably would be helpful to use an app that lets you post simultaneously. Thanks for sharing that. I confess after Facebook account mixups, I have moments where I contemplate going offline, but there would be so many people I’d miss like you. And there’s that momentum you can’t get back… And that marketing thing…
NL. Isn’t that so? I’ve been having the same thoughts about going offline, at least for longer periods of time. And Facebook, yes, it is a puzzle. How all the Meta tools relate isn’t really clear in every aspect. Particularly FB profile vs FB page; how to use them in clearer, different ways… I do not really know.
DLL.I’ve enjoyed blogging about the writer’s life and interviewing authors on my website from the outset of this journey, but this year, I’ve tried two new activities. I was thrilled to finally launch my newsletter (with assistance from my niece), and I’m having a blast with that creative outlet despite the challenges of adding subscribers. While I managed to grow my audience through a couple of promotions, the unsubscribers far outnumber the new ones. Sigh… That doesn’t stop me from thinking of new ways to offer fun content and writer’s life insights and tips. Right now, readers are getting monthly installments of a paranormal fantasy short story, a Fae vs. Punk Mashup…
You’re getting a sneak preview of my next installment.
The second boost in my outreach was joining the RomanceBookLovers.com quarterly book blasts. I discovered the collaboration concept last year and was grateful for the opportunity to hop on the bandwagon where a wonderful coordinator created a Facebook page and a website and invited authors to participate together in blasting out their books. I combined the first event with the launch of Tigris Vetus. You’ve probably seen those posts about stuffing your Kindles. That’s the kind of big event I’m talking about.
I participated in two this year and will participate again in October. The events netted me 13,494 processed orders (I’m including orders outside the events because they’re nominal and it’s easier than deducting them 🙂). These numbers are primarily orders for books one and two in The Starlight Chronicles. I didn’t register Tigris Vetus, but it benefited collaterally with sales totaling 86 for the year (to date). That tells you how readers can’t resist free books. I know I can’t, which means I’ve got a huge TBR to get through!
Platforms like Apple Books and BookBub have also jumped on the bandwagon and are now helping us help them by promoting our events. Apple even encourages becoming an affiliate where you earn a small amount for each click on your book even if it doesn’t result in a download.
On the downside. When you get your book loaded into thousands of Kindles during these blasts, you risk saturating your market with readers who will forget instantly that your book is in their library and never read it. Out of this 13,000, I’ve received around 20 Amazon reviews and a handful of Goodreads reviews. Still, you never know when a reader will browse their Kindle library and get started on your book. That’s always an exciting prospect.
I didn’t mean to ramble on about what really is more of a promotion than engagement, but I think they are somewhat related because those of us participating have a lot of fun collaborating in the outreach. I recommend finding a group suited to your genre and community.
NL. Wait… woooah! Did you really say 13,494 orders? For books #1 and #2? My eyes are kind of bulging right now… And 86 more for the book you didn’t even register, book #3? Okay, I’m kind of dealing with a frenetic heartbeat right now. I can’t wait to try one of those! Even if they’re free books you’re giving away, that’s so many potential new readers… My head is spinning! Way to go, Darci!
Do they have statistics on how many people are likely to actually read the books? Even if it’s a small percentage, I’d say it’s still more than worth it for sure. You’ve received 20 Amazon reviews and a handful on Goodreads in a short time; I think that is extraordinary! I can’t wait to have one of two books published so I can experiment with all these platforms like you do. Thank you so much for sharing your experience Darci, it is such an inspiration and a big source of motivation. The reason I can’t wait is how fun it sounds, actually.
About The Writing Craft
So, I had a few topics in mind, more about the writing itself – If you’d like to elaborate on them… How do you structure your stories? Do you have one, or many, go-to techniques and mentors? How do you first approach a new story? Plot or character? Pantsing or planning? All of these answers, or is there an emergent pattern that you can identify?
DLL. Credit goes to pantsing, and I’m not talking about when mischievous kids pull down someone’s pants. 😉A pantser am I. At least that was my predominant method in the beginning. These days, I tend to engage in multiple techniques, and often apply many to the same project, even a little outlining and planning, but mostly pantsing. I let the story dictate what’s needed.
I would also say my story structure style developed after enjoying and distilling hundreds of books by authors who write in my genres (listed later). Another technique that seems to work wonders is playing out scenes in my head as I fall asleep or wake up. I’m not good at writing them down, but I manage to retain the highlights. I’ll keep calling up the scene and working it out in that fashion so that when I sit down to write, it flows.
Confessions…
So, the pantsing worked in the beginning, and it is my preferred method, but I’ve let too many other techniques get under my skin after all the learning I’ve done since I started. I’m going to admit something here for the first time. I have over half a dozen novels in the works with significant progress on all of them, but they are all in a holding pattern because I’ve learned too much about writing! What does this bizarre admission mean? I’m experiencing a form of writer’s block.
When I wrote my series, I didn’t know enough to understand I was making mistakes and my writing flowed. It was free. The story I wanted to tell came out as my characters told it. Granted, the results were amateurish, but I had a complete story I could rewrite as I acquired new skills. Now that I understand more about structure, story beats, showing versus telling, and all that crap, I’m getting stuck in story after story soon after introducing my characters and the initial chapters. The plot falls apart and I lose my mojo.
The instincts I relied on at the beginning of my journey that carried me through until now have gone silent. I think it’s a clash between intuition and rules. All the stuff I’ve learned in the last four years fills my head and haunts me at the keyboard.
I realize I am my own worst enemy and it’s up to me to figure it out. It’s just that writing has been so steady since I started that it’s hard to face writer’s block for the first time and with so many stories. It’s like having a log jam in my brain. It’s an environment that has fostered a bad case of imposter syndrome, a feeling I no longer have a complete story in me… I suppose it’s the first major readjustment I’ve had to face.
NL. I can empathize with that! Each time I think my writing has improved, or that I’ve mastered some new aspect of the craft, the exact same thing happens to me. Also, after pretty much every developmental editor call, it takes me a couple of days to readjust and switch gears. I have too many ideas, and it’s like my vision of what I’m trying to achieve is too clear, if that’s even possible. Too clear, too beautiful, too grand. If I try to write when I’m in that state, I find I just can’t.
I need to remember to lower my expectations, tell myself it’s only a “shitty n-th draft”, that it won’t be, and shouldn’t be perfect, that it’s not supposed to, that I’m not even expected to get this right the first time, or the second, or even this time around, because there will be opportunities to make things better later. Until I tell myself all of these things, no writing is really possible. It takes some doing. But I think that with time and practice, we can learn to reconcile what we learn and know with our inner natural flow.
It was the same with singing. Singing was easy before I took my first voice lesson. But when I started learning and being more serious about it, it suddenly became very complicated. Almost impossible. It was like I couldn’t coordinate my breathing and my jaw, and my tongue, and my shoulders and whatever other parts of my body, and sing the right notes with the right rhythm, and do all of it at once. My brain was interfering with my natural flow. But eventually, after some time and a lot of practice and training, the technique became second nature (at least to a degree), and singing became a positive experience again.
DLL.Ah. Muscle memory and forming habits. I like that comparison, Nicolas. Part of my problem is that I haven’t taken enough breaks since starting this journey. I have many mindful craft projects I can turn to. Balance is the key, isn’t it? But jeez! It’s so hard to peel myself away from my passion.
Then… there’s my age. The sense of time ticking away gives me a sense of urgency to get my stories out there. Why do we only get the freedom of time when we are old and there never seems to be enough of it?
Okay, that’s it for confessions and rants. 😁
NL. Why does time always insist on passing so fast? Couldn’t we just slow it down or something? At 58, I can feel it as well. And too often, that pressure, to get it all out before it’s too late, I’ll just say… It gets overwhelming. And the imposter syndrome. That too can get overwhelming at times. We could write an entire book on it, and we wouldn’t even scratch the surface. But I want to thank you for your confessions, Darci, and I enjoy reading your rantings.
How About Genre?
On a different note, I noticed you’ve been playing with all kinds of genres, generally staying within the realm of romance, but adventuring into historical pirate stories, full-fledged fantasy, and of course, shape-shifting supernatural… I love the underneath freedom of creativity that this underlines in your work. Generally speaking, what’s your approach to genre? If you feel like thinking aloud on this for a while… I’ll just sit back and relax, and bask in whatever you have to say like the true fan that I am.
DLL. You’re so chill, Nicolas. I can totally picture you basking in the sun with your hat. And you’re the first person who’s said you’re my fan! Thank you for that.
NL. Absolutely.
DLL. This is an easy question. I write what I love to read. As I mentioned, I read a lot, which covers the spectrum from thrillers, historical fiction, romance, cozy mysteries, to sci-fi and fantasy. But fantasy as you pointed out allows us to paint with such wide brush strokes.
Fantasy romance, especially the paranormal or supernatural variety was the genre that consumed me as a reader in that first pandemic summer in 2020. Writers like Grace Draven (whom I interviewed last December), Laura Thalassa, Jeanienne Frost, Ilona Andrews, Stephenie Meyer, Cassandra Clare, Stephanie Hudson, and Carrie Pulkinen (another interview in January), all best sellers and many of them independent, or an independent hybrid, wrote the stories that infected me with the writing bug. And yes, like you say, fantasy.
Part Three will follow where we talk about our thoughts on branding and the writer’s life.
I took a month off in August for family obligations, but I really missed chatting with a fellow author on my blog. What better way to get back to it than catching up with a good friend? We had so much fun we ended up doing a 4-part miniseries!
Nicolas visited my Spotlight in 2023 where we engaged in a two-way interview that was super fun. This year, we will do the same while we catch up on all the things that have gone on in our indie authors’ lives since. You can also find our discussion on Nicolas’s blog. I’m betting you’ll pick up a few writing processes, techniques, and experiences you can relate to and take away as you head off to your keyboards or notebooks!
How has your summer been Nicolas?
Funny you’d say you took a break in August, Darci because I did exactly the same! The break was necessary, and it felt good to lessen the inevitable pressures of life, but I missed the opportunity to exchange ideas about our writing as well. But now that my body and mind have refreshed a bit, and my head is full of ideas again, I feel ready to go back to my creative projects. This conversation is one such project, and so I am super excited to catch up with so many things that have happened in both our creative lives since our last conversation. Let’s tackle those big questions!
Let’s Meet The Authors
Nicolas Lemieux
His chosen genre is science fiction. Nicolas says, “I get my kicks out of dreaming up astonishing worlds packed with a sharp palette of badass, quirky characters who get tangled up in all manners of meaningful trouble.
Often funny, sometimes disquieting, always exciting. I believe each time you dive into a good book, you come out better off at the other end because you’ve gained a new, flaring spark that will stick with you until the end of times, helping you fend off the pits and falls that might have consumed you otherwise.”
Nicholas invites you to… “Be a badass reader! Read my free story today: CRADLE.”
D. L. Lewellyn
D. L. Lewellyn is an independent author writing fantasy romance every chance she gets. A passion for writing took her by surprise in 2021 following a summer of voracious pandemic-induced reading in a new favorite genre, paranormal romance.
Her latest publication is on Presale! Les Romances des Trois features three enchanting threesome tales and a bonus adult fairy tale.
Besides self-publishing her novels, her stories have found homes in anthology publications, and many more are in the works. Ask anyone who knows her, and they’ll tell you she’s a dedicated multi-crafter. She also enjoys blogging, chatting with authors and other creators on her monthly Sunday Spotlight, and classic cinema nights with her husband, dogs, and a big bowl of popcorn.
Let’s Get Started
Rewrites and Burnout
I’m so excited to look back at our highlights and learning experiences, Nicolas! We have a handful of fantastic topics, which we will share in this series of four blogs. Let’s start with what we’ve learned about engaging in the rewrite process in Part One, plus a bit about burnout and self-care.
Both of us have been working on epic novels since our last discussion. I truly felt like it was a miracle and something to celebrate when I finally launched the third book in my three-part paranormal romance series this February. You’re writing an epic space opera, Seven Drifts.
We talked about the ways you’ve rethought parts of your structure and what elements to focus more attention on, your character’s voices, all things that speak to us more powerfully during the rewriting process after having become intimate with every aspect of our story. I lost count of how many rewrites I did for Tigris Vetus, and the final version is starkly different from the first draft at the beginning of my writing journey before I even finished the first book in the series, Ursus Borealis. I would say it’s not even close to the same novel it was in its infancy.
I read recently that rewriting multiple drafts is a necessary part of the process, love it or hate it. Writers Write shared this thoughtful list of the pros and cons in its blog, Why You Should Love Doing Rewrites.
Gotham Writers shared these awesome and amusing insights in The 10 Revision Stages of a Novel (we definitely need humor as we stare down the barrel of this daunting phase of writing – Writers Write shared the meme).
Can you tell us where you’re at in the process and your takeaways? What or who has kept you going and motivated you to fine-tune your story? What has been your favorite part of the process and your least favorite?
Thanks for sharing these articles on rewrites! It’s very interesting to see new ways we can reframe how we view those long, repeated rewrites. Of course, we have to find ways to make our writing journey a pleasurable experience. I like to tell myself it’s very much about the journey, not only the destination. It takes both, and I enjoy the journey, it would seem to make sense that the reader is more likely to enjoy reading the result.
How My Summer Was
Let’s see… What happened since the last time we did this?
Over the fall and winter, I took some distance from social media and my platform in general in order to really focus on finishing my second full draft of Seven Drifts. Long story short, (but really, it’s long), this was the n-th version of the story, but only the second actual full draft, a full rewrite from the top.
It took way longer than I could ever have anticipated. But it felt good. Many parts of it felt very good. The deeper and the farther I went, and the closer to the end I got, the better it got. To sum it up, I really love that last part of the story and its ending that took me so many months to complete. I really feel like my writing was getting better and better as I went, and the story along with it as all its elements gradually converged and found their explanations, payoffs, and conclusions.
All in all, completing that full rewrite of Seven Drifts felt like a whole adventure in itself. I am proud of it, just for the sake of having done it, and I am super proud of the result. I can only marvel: How did it happen? Here I am, with this great story on my hands. Wow.
It’s not over, though, and far from it. Firstly, the story isn’t over. It has sequels lining up in my mind’s buffer – and with some substantial drafts already in my drawers. I can’t wait to turn my awareness to them.
But it’s not over yet either, in the sense that this one story, Seven Drifts, still requires a lot of attention on my part. It won’t be finished for quite a bit of time.
So here’s what I turned my attention to since reaching the glorious end of this draft…
Globally, the story seems a bit unbalanced, if you look at the word count for each of its parts. The last part – third act or ending payoff – turned out to be over 99K words. Wow. That’s longer than the average novel. While drafting, I chose not to obsess about the length of the scenes or their number. All I focussed on was taking the story to a point where it did make the active, exciting sense that it now does. I’m not bragging, I’m just talking from my heart. I really think it is that good, at least to my taste, as was my whole objective when I started on the project some years ago: to write a story I’d like to read. Check.
But wait, there’s still A LOT left to do. Some major challenges in fact.
How to balance the relative lengths of the first, second, and third acts?
From the moment I reached “The End”, there was a list of actions in my mind, all with the potential to help balance the story. I wasn’t even thinking yet about shortening my scenes or cutting stuff out. There will be a time for that.
While drafting, I came up with new ideas. Or solutions to problems I discovered along the way or answers to questions I hadn’t yet elucidated. I took notes. Things to change here and there (and also here, and here, and this whole section, and this scene, and this character motivation, etc.). I took many notes actually. Also, I saw things that could benefit the story if I moved them around a bit. A whole section that was in the second part, I’m now moving to the first part. Another that was before the midpoint, I’m going to use closer to the end of the second act. And so on.
And then, there are a lot of world-building elements that I allowed to stay fuzzy and loose on purpose during the draft, with a clear intention to come back to them after the story existed in its entirety, to flesh out more and use in a way that makes the story clearer and better.
There are also many places where I exposed some elements of the world or bits of backstory in a way that was redundant, just for the sake of clarity as I drafted. I’ll want some of these elements to drip on the story from earlier on, and I’ll want to make sure their exposition is well balanced; something that cannot be done, in my view, until the full story is written and I can see better; and know what goes where in the best way possible. Generally, it’s the first part – Act 1, or the Beginning Hook – that requires the most refactoring to start with.
So this is what I’ve been doing all winter and summer, ever since finishing that long, full rewrite of the story.
Burnout
Another challenge is that along the way I came to grasp just how exhausted I actually was – and am.
I took two weeks off this summer. One in July, another at the beginning of September – Off, even from my big writing project. This is unusual for me. I usually double down on writing whenever I can take time off from my work in IT.
Not this time though. I just couldn’t. Especially at the end of the summer, in August, it REALLY felt like I had to take that break. Actually, up to my week’s vacation in the first week of September, I stopped working on Seven Drifts for about a whole month. It was the first time I did that in more than 10 years.
I can cite many objective reasons for my exhaustion. Finding myself suddenly alone back in 2019 in my IT position – in my role as a DBA (Database Administrator). Then the pandemic. Then changing roles back in 2021, from DBA to sysadmin/DevOps (that’s another demanding IT position, exciting but also exhausting, with lots of steep, unending learning involved, and quite some stressful responsibilities). Also, general anxiety has been building up in me over the last few years. A lot of it was around my parent’s health, my wife’s and my own, and around my self-confidence in this IT work…
And also, my self-confidence in regard to my writing endeavors. As my project took more and more time, more than I would have thought, more than anyone around me would have thought… Today, I appreciate the fact that I won’t back down from being honest and open about this. That’s a huge positive in my book; a brand new way of thinking and being. It’s a brand new key to being more creative, productive, and happy in my whole life in general… But more about this later!
In short, I needed that break! I needed to be out of town for a few days, go sailing on my brother’s boat over the St. Lawrence River, swim in a lake, watch the lake, read, and basically just do nothing for a while… around some water.
… But I still managed to do a lot of exciting, constructive things over the summer.
What else I did this Summer
One upside to a slow writing summer was that I used the opportunity to revive my platform somewhat, to refresh my website and fix all kinds of little details about it, and to make its design incrementally better although I don’t have a clear plan for it.
Actually, I posted A LOT! I explored more personal content in my newsletter and over social media in general, as a practice in taking more space in the world, and I feel good about it. (I’ll tell you more about this later. Watch out for my bit about Simone Seol’s Garbage Post Challenge).
So I am now a little prouder of my platform overall, and much less self-conscious about what I post, write, and what bits of myself I show to the world. Plus, I discovered I like wearing hats.
I did another Writing Battle. Fun times! (More on it below of course.)
I did the Garbage Post Challenge. That again? What on Earth is it? I’ll tell you about it, but first I’ll have to tell you about its creator, Simone Grace Seol. Stay tuned.
I got myself printed copies of your trilogy The Starlight Chronicles – I even got a signed copy of Drago Incendium! I’m diving into Ursus Borealis as we speak, and loving it…
One big highlight of my 2024 spring and summer was getting familiar with the work of Simone Grace Seol.
I was captivated as soon as I stumbled on her Instagram content, and I soon followed up to listen to her new podcast, called My Notes, and to her other, older podcast, I Am Your Korean Mom. I missed her May class by a hair, Writing With The Sword, but I did enroll in her online courses Cold Pitch Magic and How to Write Specific Copy. I’m now following her free course, The Simone Starter Pack: Marketing Essentials.
It may sound like it’s all about marketing, and it is… but it’s really not. In different words, you might want to say that everything in life is a kind of marketing, to a certain degree. Or better yet, just replace the word “marketing” with “expression”, or “creativity”, or “writing”… and there you have it. It’s the true essence of Simone Grace Seol’s work and philosophy.
This is life-changing stuff, you guys! Mind-bending. Me, I can’t get enough of it. It makes me hopeful, energized, self-loving, confident, free, bursting with ideas.
What she says is universal. Her advice and thoughts can be applied to ANYTHING – any kind of endeavor, really. They certainly apply to any kind of writing, and not only to copywriting. As I said, this is far from being all and only about marketing.
Because it’s not about the specific, technical details. I already have plenty of wonderful, plentiful, awesome, helpful mentors for those.
She’s made millions (no sh*t!) talking about doing your thing and feeling good about it. Imagine: Writing. Freely. Making your work known. Easily. Living. Lovingly. All the while, with everything in you aligned with your own truth and your own values. No BS. From your inner truth and whatever you do with it, to how you show up to do your work, to how you speak about it to others and present it and make it known to the world.
Simone Seol does away with so many received ideas and practices! She will help you take the ick out of the act of writing, by saying things like, and I quote…
– “Enjoy the people you’re writing to.“
– “Consistency is a product of dopamine.“
– “Writing (copywriting) is all about safety.“
– “Good writing doesn’t widen. It narrows. It’s an extreme zooming in of the imagination.“
– “Nobody has their shit together.“
– “Is your writing (copy) broadcasting fear?“
– “What if you have multiple passions?“
– “People want to fall in love with someone like you.“
– “How to create ethical urgency.“
– “Experts are obsessed with knowing, and knowledge. They want to give you their knowledge. They’re the ones who are the most afraid of not knowing.“
– “It breaks my heart because we are bypassing these great opportunities to learn and to connect when we wait until we know things.“
Here’s my personal understanding and experience of the GPC:
It’s SO simple. All you have to do is post one hundred times over a period of 30 days.
That’s it.
Minimum Word Count per post: 2
Maximum: whatever you like
Platform: whatever floats your boat. It can be social media, your newsletter, commenting on someone else’s posts, etc. (Don’t make it more complicated than it needs to be!)
It’s not even about widening your audience, or growing it, or even building your email list. It’s not about selling stuff in any way. It’s not about showing off or converting anything or anyone into anything or anyone or compelling anybody into doing anything.
No.
It’s a practice. A simple one. It’s about learning to take up space in the world and getting comfortable with it. It’s about claiming your right to exist, and to speak up, and to show yourself as you are, and to create whatever you want, or to just say two words or whatever, freely, whenever we feel like it. It’s about discovering how easy it is to take up space in the world, and accessible, and how many possibilities we have at our fingertips, all the time, all around us, inside and out.
It’s about learning to trust that we have a voice.
It’s about slaying our perfectionism and speaking up, or just sharing who we are to the world despite it.
It’s about daring to exist, even in the eyes of our imagined critics and detractors and frenemies.
It’s about realizing it doesn’t matter at all if we made a typo or a mistake; if we said something that reads weird or sounds weird or something we don’t even agree with. We can always correct, replace, readjust, say more, contradict… or just let things drown under piles of other things we put out.
It’s about understanding that people don’t care as much as we thought, that we’re freer than we thought, and above all, that people will adjust to seeing more of us. They’ll come to rely on us being there, with more pixels on their screens. They’ll love what they love, and they’ll just ignore whatever doesn’t resonate with them.
Most of the people from whom we fear judgment or remarks won’t even notice what we put out. But the ones who are more like us, the ones who share our tastes and thoughts, who vibe just like us or aspire to, the only ones that really count in the end, will enjoy and like and follow, and then they’ll always be on the lookout for more from us, no strings attached, whether we post three times a day or three times a week, or per month.
When we realize how much fun this can be, we’ll want to keep it up to a degree that we’ll choose ourselves and for ourselves, and it will help us build, slowly and gradually, but surely, many long-lasting relationships.
Over time, something is bound to happen. Some people will subscribe to our email lists, read our work, buy our books and other content we put out, and whatever big and small offers we craft for them. Some will talk about our work to their friends. Whatever we build, however slowly it seems to start, if we keep at it over the long run, it will snowball over time, and gather momentum. That’s a platform, our platform, at our disposal.
But that’s not even the best part of it.
In the process, we make friends. We’re called to have fun on collaborative projects. We’re fed more ideas. Presented with an infinite array of doors and avenues to explore at our own leisure.
Sounds exciting?
I see I got a little carried away. Did I digress? I hope it was worth it!
What I ended up posting as “garbage posts”
Photos of my walks around the neighborhood: flowers, back-alley surprises, selfies.
Sharing great blog posts from other writers and introducing them in a few words, or saying what I like about what they write. Telling people I appreciate what they do and why. Showing bits of my writing. (Like on Instagram: here, here, here, here and here.) Talking about aspects of my story, like here.
Anything goes really. Two words minimum. It’s nothing. One image of a colorful bunch of flowers, and then “Hey, hi!” – That counts as a post, because it is really me, taking up space, existing online by just showing up with something nice.
And why not improvise a quick poem, or a snippet of prose, just for the Heck of it? Or revisit topics I’ve barely brushed in the past; expand on them, one at a time. That’s a considerable source of ideas, right there!
I want to take more notes of my everyday thoughts and ideas, big and little, and most importantly, questions. I think questions are generally more interesting than answers; they are doors to countless new avenues to explore later. I’ll keep doing Julia Cameron’s Morning Pages, even if not every day. You’d be surprised how many ideas get caught on these pages.
And then, it’s just a matter of taking a few minutes here and there. Post. Reel. Story. Share. Buffer to the socials. Often, these little posts can make great newsletters that I can turn into great blog posts. And then I can post about them again. Simple. Lean. Quick… Repeat!
If you look at your social media, you may be doing the Garbage Post Challenge already: Three posts per day on average, plus ten more, all over the course of 30 days. No big deal. Easy and fun. You can post fifteen times one day, and then do nothing for a while. It’s entirely up to you.
And don’t forget. Embrace imperfection. Eff perfectionism!
DLL. Thank you so much for sharing these amazing summer journeys, Nicolas. I know folks will want to check out Simone Grace Seol. It’s so awesome to hear your enthusiasm and energy. You were already so generous with your time and support before you engaged in this learning and growth experience.
It’s super encouraging to see how you’ve coped with burnout and I’m glad you took that time to let down. The boating… Yes!I know I’ve been enjoying your revamped content and benefiting from all your shares and the joy that comes with it.
And let me tell you again how much it made my summer when I found you’d purchased my paperback books. I adore seeing them out in the wild! Great photos.Talk about encouragement, support, and great mentoring! Thanks, Nicolas.
The discussion continues in Part Two where we talk about Outreach and share Confessions!
As tragic as forest fires are and as scary when they’re two miles from your home, watching our heroes at work expertly flying so many types of aircraft is a privilege and a truly staggering sight. We have been watching from our deck and will never forget it.
We live at 5,000 feet in a high desert valley and face the eastern slope of Mt. Rose which rises 11,000 feet. The helicopters and huge tankers (even the Global 747 Supertanker for one staggering load of retardant) have been executing stunning maneuvers against that backdrop as they repeatedly haul and dump retardant or water from our valley lake.
This small body of water (made famous on the TV show Bonanza in the opening credits) sourced from the mountains it is currently aiding makes us more fortunate than our California neighbor who has fought over 6,000 wildfires this year alone.
The blazes in California have consumed nearly a million acres, including one huge one in July that burned so fast, NASA is studying it.
My home escaped the evacuation call only because the winds blew the the Davis Creek blaze northwest. We along with 14,000+ customers had our power shut off as an emergency measure. Roads have been closed, cutting off access. Again, we were the lucky ones who got electricity back within 24 hours. Around 3,000, mostly in areas still under evacuation, have not.
Sadly, 14 structures have been lost, and just as devastatingly, so have vast swaths of the mountainside. It started low in a campground, a local treasure, on Saturday afternoon when our infamous summer zephyrs blew in and it has been climbing up the mountain since, heading towards Mt. Rose Ski Resort and north towards many south Reno communities.
Our forests are burning out of control every summer all through the Sierra Nevada Mountains, the Cascades, and the Rockies. So much treasured country in Canada has been devastated that it blows my mind.
As of October 6, 2023, 45.70 million acres (18.496 million hectares) had burned in Canada due to wildfires. This was the result of more than 6,000 fires, which was the most destructive wildfire season ever recorded in Canada. The area burned was larger than England and more than double the 1989 record.
The 2023 wildfires caused billions of dollars in property damage, displaced thousands of people, and released air pollution that traveled as far as Europe and China. The wildfires also released nearly four times more carbon than global aviation.
In 2024, a little under 4 million acres have burned, which is below the long-term average for this time of year.
The California Dixie Fire ravaged the Sierras during the summer of 2021 when I was writing Books One and Two of The Starlight Chronicles. Our valley suffered a staggering 400+ air quality index for weeks, but we could only hurt for all the towns so severely affected. The disaster was the result of an arsonist, a college professor, who started multiple fires often right behind the firefighters, blocking them between blazes, until he was caught. Nearly a million forest acres burned along with wildlife, an entire town, and old-growth forests that will never recover in our lifetimes or generations to come.
Before it grew to nearly 1m acres and became the first known blaze to crest the Sierra Nevada, the Dixie fire destroyed Greenville in about 30 minutes, wiping away more than a century of history, displacing hundreds of residents and inflaming fears in a region already shaken by years of deadly fires. The Guardian, 2022.
One thing you will note from all of these facts, very few lives have been lost. And thousands of homes have been saved. That is due to the diligent, tireless efforts of the people on the frontlines, on the ground, and in the air.
I published Ursus Borealis and Drago Incendium in 2021 and dedicated them to the firefighters. They are truly my heroes, equal to the fiercest warriors of old, and I want to thank them again today.
I shot this zoomed-in video with my phone from my deck. It gives you an idea of how far across the mountains the fire has traveled. All those pink spots are retardant.
My guest this month is Halli Starling, an author who participated with me and a couple hundred others in the Indie Author Spring Spectacular hosted by writer Hayley Anderton. It was a super fun event where I was surprised more by how many indie writers I enjoyed meeting than even the results of the group promo.
Halli’s book, ASK ME FOR FIRE (a fantastic title for a romance story and one reason I was captured right off), got added to my cart and proceeded to sweep me away. We’ll talk more about the book but I’ll just start with… Wow! It was a super compelling and satisfying romance.
I bought the second book in the series, A BRIGHTER, DARKER ART (another lovely title), which is getting checked off my Goodreads list this month. And this folks is all before I focused on the author’s first book about a vampire and other supernaturals! (I can never pass up a vampire story). I can’t wait to check WILDERWOOD off my list as well. This means we will be chatting about writing contemporary romance and fantasy romance, two separate animals, at least to me, in this month’s spotlight. Wait. Who am I kidding? Romance is romance, and love is love, and this author brings out the best of it all in her stories.
Let’s Meet the Author
Halli Starling is a queer librarian fascinated by the occult and strange history. She lives in Michigan with her spouse, feline supervisors, and is always surrounded by books.
When not writing, she co-hosts The Human Exception podcast, plays D&D, and spends time in the beautiful outdoors of Michigan.
Let’s Get Started
I love it! Feline supervisors. So, how many cat bosses do you have, Halli? And do they allow you any autonomy at all? Or, are they the secret to your prolific writing?
HS. I have four cat bosses! They all have different opinions about how much autonomy I should have, especially since 3 of them are quite elderly (19 years old, 16 years old, and 15 years old!) and sometimes their opinions supersede all else. And they’re all so so opinionated!
But seriously, I adore my cats, and maybe one of these days my dream of running a big farm where elderly and injured animals can live their days in peace and safety could be a reality.
DLL. Awe. What ages they’ve reached! So precious, and yes, the older the bossier. I can see that. I wish you the best on your dream farm. How lovely!
So, now that we have your household organization sorted out, Let’s dive into your books. You write all levels of spice, dip into different genres, and explore mental health and healing issues… And I love the diverse, layered variations in the settings, characters, and relationships.
As an example, you rate the spice in ASK ME FOR FIRE (AMFF) as a four and then Raf’s story in A BRIGHTER DARKER ART (ABDA) as a three. Raf, a main character in ABDA, is Ambrose’s best friend in AMFF. This means it’s a two-book series and the stories connect. While book two might have less on-the-page sex, that doesn’t mean the delicious page-turning sexual tension or any of the hot, sweet engagement is any less. The romance and spice levels were spot on and perfect for each story. I found that interesting and refreshing because so many romance authors write to a specific spice level.
Does the spice decide itself as the stories and characters develop? How do you build your diverse worlds, i.e. a lakeside community and wilderness in AMFF and a coastal art gallery business scene in California in ABDA? Where do you get your character inspiration? And my big question is, where does your insight and inspiration on the human condition come from? I’ve found the phenomenal struggles, growth, and ultimate revelations of your characters to be fleshed out so well and so powerful.
HS. Well, first of all, that’s a huge compliment and I’m totally floored by it!
The spice definitely decides itself (mostly) as I write. As the dynamic between love interests develops, it becomes quite natural for me to figure out the spiciness as I go. It’s hard to describe but I think a lot of authors will understand!
As far as how I build my towns and settings, it’s all about the vibe. I am, to both my benefit and detriment, an intuitive person and certain places I’ve visited over my life have installed themselves in my mind as potential settings for books. I grew up in the Midwest in the United States, but have always been in love with the cooler, darker, more forested places. The inherent mystery and allure of pine trees and mountains, crystalline lakes, and rocky coastlines, is pretty romantic!
Character inspiration is probably the hardest part for me as I write. Sometimes it flows really easily, and other times I have to metaphorically wrestle it to the ground and figure out what to do with a certain character, from how they talk to how they move their body, how expressive their face is, etc. I’ve certainly had characters fight me and over the years I’ve learned to put aside those projects until the character(s) come to life. The books I’ve published are the success stories for me!
The insight and inspiration question is also kind of tough to pin down, so I’ll do my best! A very long story short, I grew up in a household with very mentally ill parents who expected me, as the oldest child, to manage their emotions for them. When you do that starting at a young age, you become pretty hypersensitive to people’s emotions, the tone of their voice, little movements in their faces. Now, this is something that anyone who grew up in an abusive household will recognize as a trauma response. It’s one that I’ve taken to therapy and have been working on, but I also somehow learned to utilize it in my writing. I don’t want to use terminology like I’ve turned my trauma into some kind of “superpower”; that denigrates my experience and trivializes what trauma does, but I would never say that it’s not been a useful tool, even subconsciously, in my writing. I can’t tell you how much I appreciate you saying that the realness of the characters is so powerful, that means a lot!!
DLL. Thank you so much for sharing this, Halli. There are so many insights here, and it’s utterly inspiring how you’ve tapped into the experiences of such a challenging childhood to bring amazing depth to your writing. This helps me listen to my own voice when I’m struggling not to cater to tropes and trends and stick with what my characters are telling me.
I should also note that this depth doesn’t only apply to the main characters, but the richness comes out in your secondary characters. You bring to life the layered and varied backstories of the people most important to the MCs. They are entirely believable as individuals and add color and all the right touches to bring out the flaws and strengths of the MCs while not taking over the spotlight.
Here’s what one reviewer had to say about ASK ME FOR FIRE.
I’ve said it before and I’ll say it again. Mature communication is everything! While the two love interests spend a good amount of time in their own heads thinking about how the other feels, once they actually start vocalizing their interest in each other, their communication is fantastic. They’re transparent and honest about their needs, open to compromise and willing to lay out their expectations. We love to see it!!
This book doesn’t follow the typical romance pattern of them getting together super quick, having some misunderstanding and breaking up, and then getting back together by the end. Because of that, this may feel like a slow burn to some. And it kind of is with the way they agree to take their time with each other, but to me it fees like a realistic simmer of getting to know someone rather than the more common insta-lust/love. I love the way you can see what they see in each other by their first kiss. That kiss happens just over 40% of the way in, by the way.
An entertaining mystery plot line occurs while our MCs fall for each other. It’s important and is ultimately what sets the romance into motion, but it isn’t the main draw of the book so manage your expectations on that front.
Overall, Ask Me for Fire is a soft and sexy romance read featuring mature, communicative men in their mid-30s. Their romance feels good, makes them feel good, and is just plain satisfying. Nice job, Starling.
I’m looking forward to Raf’s romance in the follow-up A Brighter, Darker Art! ~ Phobos
Note to our readers, I adore Halli’s Book Guide on her website. It’s a handy and attractive way to showcase not only the books but also the themes and spice levels before her fans pick their next read.
Now, let’s break it down a little further and talk about contemporary romance vs. paranormal or fantasy romance. First, are all your stories in the romance category, and are romantic relationships (HEAs) your focus? Second, what might drive your story into a fantasy setting as opposed to what drives it into a contemporary backdrop? What is your overall process for developing a story?
HS. Ooof, you’re asking the hard ones, I love it!
Most of my stories are in the romance category. As far as if romance is the focus of the books, it very much depends! When I started writing, yes, romance was the big focus. As I’ve gone on to different projects, different genres, romance sometimes takes a backseat to something else. My upcoming release, VENOR, is first a paranormal thriller featuring queer characters. Romance is only hinted at in the mutual attraction between the main characters, but only a bit of flirting and a few kisses happen toward the end of that, and the reader is left wondering if Renzo and Cedrick will or won’t get together.
As far as driving motivations in fantasy vs contemporary settings…there’s this idea I see pop up every now and then that books without a giant plot and ALL THE THINGS HAPPENING aren’t worth it. That the quieter, cozier stories aren’t actually books, and because “nothing happens”, they suck. I think a lot of us, as readers and consumers of media, are starting to realize that those quieter, softer stories are sometimes what we really need in a world that is constantly on fire. Contemporary settings allow me, as a writer, to weave those quieter stories. That’s not to say that cozy fantasy/cottagecore fantasy isn’t possible; it’s a great subgenre with some wonderful titles! I aspire to write something like that in future and admire the authors who have created those cozy little worlds. But in a contemporary story, I can really focus on the characters.
With fantasy…I grew up reading so much fantasy and loving all the sword and shield books, all the ones with magic and mystery and tales to unravel. I’m also a huge D&D/TTRPG player, so fantasy is kind of my jam. So in my fantasy books, my brain immediately wants to create these big worlds, but with a twist. We don’t always need to explain the “magic systems” (I low-key hate that phrase, why is it a “system” all the time?? Why does it have to have laws? What happens if magic simply is?), we don’t always need the big hero stories. Fantasy settings give me so much room to run around as a writer, so I try to take advantage of that.
My overall process for developing a story is different book to book! A lot of it has to do with where I am mentally and emotionally in the moment. My novellas were written at a time when I was wrestling with some personal demons, and I just needed some soft, sometimes sexy, stories. I mostly wrote the novellas to entertain myself, and they’ve all thankfully found an audience who appreciate them for what they are: low or no-stakes books about people falling in love.
With novels, I’ve slowly become a fan of scattershot plotting. My latest book, COUP DE COEUR, is an example of that. I wrote an outline! I kept it nearby as I started to write the first draft! And then…everything went sideways and the book veered in a direction I was not expecting but was so excited about. Basically, my imagination doesn’t shut up and I’ve learned to let it take the wheel now and again.
DLL. I’m trying to figure out where to start. There are so many great points resonating with me right now. I guess I’ll just say that you’ve put into words the things that are important to me and it’s wonderful to know other writers feel the same. I totally dig what you’re saying about a place for slice-of-life, calm stories without the need for intricate worlds or magic systems because character-driven stories and complex relationships in everyday settings can have the power to engage and entertain in a way so different from full-on action pact adventures.
I’ve used my short stories to hone that idea since there isn’t time to build rules and societies. The backdrop has to be woven in with choice words, letting the reader’s mind conjure the details while they enjoy the characters’ journey, which they do! Readers are great conjurers.
HS. Yes, exactly! Short stories are so much fun, but it is a whole other art form than long prose. I love dumping readers into a world all set up and ready for them in short stories.
I did that with “Neon Needle” in A Chronicle of Monsters, which came out earlier this year. Who doesn’t want to read about an outcast gorgon who now works as a tattoo artist in a shop run by an automaton and a poppet, where the shop computer is also trying to be a cult leader? Short stories are amazing.
DLL. OMG. I’m going to have to read that one just to see how you put those things together!
Can you talk about your latest release, COUP DE COEUR, your presale VENOR (ooh yeah… a werewolf story!) coming in September, and your works in progress? What can we expect next and when?
HS. Oooo yes! COUP DE COEUR started as a novella titled THE PERMISSIVE LIBERTINE, which is a phrase I read in one of my favorite books (THE CITY OF STAIRS by Robert Jackson Bennett), and it stuck in my brain. I really wanted to write a book about the toxic friendship between two people. I had no idea who they were or how they presented, but the idea was like a hook in my brain. I sat on it for a bit, worked on other books, and after about a year, I went back to the idea. At the same time, I had just learned about Dr. John Dee, who was (and this is true) Queen Elizabeth I’s court mage/advisor. He would do all the predictions for her of the future, and advise her on all matters of the court, but he was both deeply religious and fascinated by the occult. A lot of people were at that time, in the 16th and 17th centuries, which is very different from what we see today. People like Dee saw magic as religious, as a gift from God, and once I learned about him, I was fascinated. Suffice it to say that he and his partner, Edward Kell(e)y/Talbot, and their work with attempting to talk to angels, plays a huge role in COUP and the rest of the trilogy. So if you like super weird occult stuff, magical books that talk, and a bit of multiverse shenanigans, COUP might be for you! It’s also a “why choose” romance between three men who are thrown together by accident and quickly fall for each other, but then have to reexamine their relationship as the story goes on.
VENOR is a werewolf story! And a thriller! And a story about a city on the brink, and addiction, and enmeshment. It’s part 1 of 2, with Book 2 (VERTO), coming out in mid/late 2025. Honestly, this book really wasn’t planned at all, and I started it as an experiment on writing werewolves and writing about addiction. I have personal experience with addiction and serious mental health issues via family and here I am again, writing to help exorcize my personal demons. But I quickly realized that Renzo and Cedrick’s story has a third character, the city of Bennek. It’s the story we keep seeing played out – a city where the gap between the wealthy and the poor grows each day and systematic oppression – a main tenet of capitalism – forces poverty to not simply happen, but become lodged into the workings of daily life, including the systems supposedly meant to help those who need it.
And as far as what’s upcoming…
DEMIMONDE, the sequel to COUP DE COEUR, should be out in early 2025. The cover artist is starting work this autumn, and the editing begins soon as well! I’ll want a few months to promote the book before it goes on sale. With any luck, I’ll have the first draft of Book 3 written by the time DEMIMONDE is out in the world. I’ll also be working on VERTO this autumn.
And I’m currently poking at a fantasy story about an 800-year-old sorcerer who gets pulled back into adventure by a mysterious visitor who seems to know quite a bit about her past. I love “one last job” fantasy books, and while that plotline is a lot of fun, I think it also works really well with themes about grief and loss and regret. I also have about four other ideas I want to work on, but I need to be patient with myself!
DLL. Wow! These all sound absolutely fantastic and are going into my Kindle as soon as they come out. Not to mention how inspiring your volume of ideas is to a writer who dreams about getting out more stories! Your imagination is boundless!
You started writing in 2020, which is the same time I got started. My ambition came after reading tons of fantasy romances my niece introduced me to during the first summer of the pandemic. Can you talk about what inspired you to start your writing journey?
HS. Oh, this is an easy one! I ran a D&D campaign for friends I met online (hey friends!) for almost 3 years. Before that, I had tried to write a book but nothing stuck. Running the campaign was like writing four or five novels…just PAGES of notes, whole notebooks of plotlines and locations, and NPCs and schemes, and it gave my creativity a serious jump-start.
DLL. I’ve had other guests with D&D backgrounds and am so impressed, as well as envious, of the skills role-playing fantasy games instill in writers, those layers upon layers of detail.
HS. I truly recommend folks give role-playing a shot! It seems super intimidating, and admittedly it’s not everyone’s jam, but the doors it can open in your mind! When you start to strip away preconceived notions we all carry with us and truly embody another character, the experience can actually be life-changing. I’m lucky to have people I’ve role-played with for years who also like to lean in and really dig into characters and stories.
DLL. Totally making me want to delve in! I’ve often felt that I missed out by not getting into gaming with real players, especially a group of friends.
What else has helped you hone your skills? How did you explore and make decisions about publishing your books? What are your favorite tools and resources you’ve assembled along the way? Are there any favorite discoveries or things to avoid you’d like to share? (Sorry for the multi-questions 🙂 but I could squeeze in even more!)
HS. I’m a reader first. So my writing has been heavily influenced by the books and authors who have stuck with me. From the way Robert Jackson Bennett structures his stories and overall narratives, to the romances from authors like K.J. Charles and Cat Sebastian, to the nonfiction writers who dive deep into the weird occult stuff that I love, everything always ties back to the books cemented in my brain.
As far as publishing goes, I am lucky in that regard. I’m a librarian and worked in public libraries for over a decade, so I understand a lot of the technical side of things (how to get ISBNs, which platforms to use to sell my books, etc). The other part of it – formatting, cover art, writing blurbs – is because, even after leaving public libraries, I still work with books. So a lot of it is job experience, but also because I am such a big reader. I know what books I love, so I try to write what I’d want to read. I know that’s cheesy, overused “advice”, but in my case, it’s pretty true. It also means that my books aren’t written to market, which means that my reader pool is probably pretty small.
The biggest piece of advice I’d give any author is to make sure you own all the stuff and develop skills where you can. That will save you some serious cash and make you more self-sufficient. This means that, if possible, you have your own ISBNs (how to get them varies from country to country, and in the US, they’re ridiculously expensive). If you commission cover art, you own the commercial license for it. And if you can, learn some editing/text placement in Canva or another program so that you develop your own method for formatting your books (whether it’s in Docs, Word, Atticus, Vellum, etc.). You might even be able to help out other authors in the long run or market your skills into a nice little side hustle.
And if you don’t know how to get started or how to do something, ask another indie author! Heck, come ask me! I would be more than happy to help someone avoid the mistakes I made and save them some time, frustration, and money.
And whatever you do, remember that reviews are for readers. I only read reviews I’ve solicited through ARCs and beta reads. Once my book is out there in the big world, how it is interpreted is out of my hands. I know I did my best to represent the story and characters fully, and how the book is read is none of my business.
DLL. Fantastic! So much great advice from your extensive background. We’ll dive more into being a librarian later. Thanks for the author shoutouts. I’m checking them out and added links.
I’m pretty much bound to Amazon and their free ISBNs. I’ve done separate ISBNs through Draft2Digital for sales in other stores, but have decided for now to be exclusive to Amazon’s KDP Select and delisted in those stores. Your advice helps me in this whole decision process going forward. Thanks!
HS. It’s so hard to get started publishing your own stuff! There’s a number of factors most people wouldn’t be aware of, and why would they? ISBNs aren’t things people think about a lot, if ever. It looks like a barcode like any other product, what does it really do?
And that’s the thing about Amazon vs. Ingram vs. D2D, etc…they all have advantages and disadvantages. You can absolutely publish your stuff on your own website but when you use another service’s platform, you’re tapping into their market. I started with Amazon-exclusive and gradually expanded my platform reach as I published more books. There’s no one way to do any of this, and thankfully it’s a ton easier to self-publish now.
DLL. Thank you for that encouragement and the reminder to get informed on all the options. There is a lot of free information out there on how to self-publish, and authors like you sharing experiences is what this Spotlight is all about. So all you struggling indie authors, reach out to other authors. Don’t be shy.
So, as we just emphasized, selling our books is a business, and time management factors in. How do you stay organized? What are your preferred methods or techniques to create and maintain a productive environment?
HS. “Organized” might be a bit too strong of a word! I’m a mood writer first and foremost, so unless I’m seriously dug into a story, sometimes my brain just needs to hop around. I usually have at least one project on the side that gives me a break from my main focus if I’m stuck or need a breather. It’s hard to describe, but my brain is pretty good at filling in holes and figuring out plot points randomly; like “shower thoughts”, where things suddenly clarify while you’re washing your hair. That’s my mind 90% of the time!
Productivity is easy-come, easy-go for me. I try not to stress if I’m not in the mood to write, which is admittedly very hard some days. I’m always reminding myself that no one is dictating my release schedule…it’s all me! So if I need to slow down or take a break, then I need to listen to that. Otherwise, I prefer to write in bed on my iPad while listening to rain sounds or some kind of lo-fi jazz. I’m easily distracted on the best days, so that particular set-up is how I’ve learned to focus on my writing. I also suffer from a chronic pain condition, so my bed is the most comfortable spot in the house.
DLL. Shower thinking! Perfect. A new term for organization and an awesome reminder to give our brains space to do their own thing… and to ease off that self-enforced schedule and enjoy the writing! Our deadlines are our own! (I need to chant that to myself a lot).
Who or what has been your biggest influence in fiction?
HS. Simply put, it has to do with how a book makes me feel. I’m an extremely picky reader, so when a book clicks with me, I immediately start tearing it apart to figure out why it resonates. It’s the same for me with most media, especially television shows.
DLL. I can see you deconstructing your reads. I need to get more analytical about why I love a story.
HS. I have a very particular vibe I latch onto, so several years ago I got curious as to why certain media hit me so hard. For example, I have watched all three seasons of Hannibal maybe 5 times. Certain episodes, more than that. Now, I am not a fan of horror when it comes to visual media (love it in books); I’m a big wimp. But that show has some of the most beautiful cinematic shots I’ve ever seen, and the themes are (and I say this lovingly) perfectly demented. I got curious as to why I love that show, books likeTHE MONSTRUMOLOGIST by Rick Yancey, the first season of Penny Dreadful, both seasons of Interview with the Vampire. The darkness, the monsters, the costumes, all amazing, but the deeper themes about the monsters in people and how extremes (despair, pain, lust, envy) make monsters of us all. I eat them up.
DLL. Sorry to say, I haven’t watched Hannibal, but I can add to your comments about the monsters in people, which I agree is such a compelling theme, by pointing to the books by Thomas Harris. The author created an extraordinary amalgamation of the deviant, resourceful mind. RED DRAGON was my first introduction to profiling, and it floored me like it did so many back in the eighties, especially the idea that to catch a killer, you have to think like a killer… And where do you stop that transition? Monstrumologist! What a great title!
I would like to talk about your cover art for two reasons. AMFF and ABDA had such captivating artsy covers. Can you tell us about the designer and your collaboration? And… You also design covers! Tell us about your graphic design background/passion and how to commission your work.
HS. Oh my gosh yes! So Daze is the artist for both covers. She’s INCREDIBLE. We met via the Witcher fandom a few years ago and she did some fandom art for me on commission, then I got the idea to ask her about doing a cover. Daze is so easy to work with and obviously wickedly talented; she deserves all the praise and flowers for these covers. Once she finished the art, I did the text formatting and layouts, and I realized I wanted to learn to do cover art. So I read some tutorials and taught myself how to put covers together in Canva!
I started doing some graphic design for a library I worked at many years ago. We had a really small staff and very little budget, so we were forced to do pretty much everything by the seat of our pants. I had a colleague at the time who was also passionate about graphic design, so we sort of taught each other different skills. I’m no professional but it’s the same with my writing – I know what resonates with me, and I try to recreate that.
If you want to commission me for a cover, you can DM me on Instagram or email me at hallistarlingbooks.com. I also have examples of covers in my Etsy shop (booksbyhalli.etsy.com) and I post examples of covers I’ve done in the past on my Instagram. I’ve been working really closely with the team at the Twisted Retreat Book Box and making covers for them has really helped me hone my skills.
DLL. This is exciting stuff. Collaborating with artists is a dream for me and a perk of being a writer. Hopefully, I can tap into that resource one day soon. Here is a beautiful piece Daze did for Halli’s awesome characters.
Along with the amazing covers.
What are your tips for engaging in outreach and marketing? You have a lively Instagram and a vibrant website. And you get out to meet your readers in public at signing events. How important is it to carve out that time and engage with readers? Where else can readers find you?
HS. I think a lot of indie authors will tell you that marketing is a slog because we’re usually doing it all ourselves! I was just saying this to the lovely and talented Laura R. Samotin (author of THE SINS ON OUR BONES, a heart-wrenching, atmospheric, freaking gorgeous queer romance inspired by Jewish fantasy and history) about this very topic. Her book is traditionally published and she was doing a lot of the marketing herself! In our increasingly hectic world, trying to gain anyone’s attention for 3 seconds feels impossible. So I’ve stopped thinking about it as “selling” my books and more putting them out into the world to find the right readers. Writing will never supplant my day job. I write for myself and for the readers who are looking for something different, something heartfelt and quietly introspective. Maybe occasionally sexy.
I LOVE meeting readers! I’m a very extroverted introvert, which comes from years of public service (including a five-year stint as a children’s librarian). And with my books featuring queer characters front and center, going to Pride just made the most sense. That’s my audience!
I did my first Pride event last year and got hooked, and did four more this year (with one more to go and a book conference in August). The events are always tiring, doubly so because I have a condition that exacerbates my fatigue, but it’s really important to me to be there.
Readers can find me on Instagram and my website. My website links out to aggregate pages where all my books are listed at online retailers, in physical and ebook form (and two have audiobooks as well!). I have a Threads account that I use sometimes, but Instagram is my go-to.
DLL. I’ve heard this so many times about the work involved with marketing even if traditionally published. I enjoy the control I have over my content and stories so will likely continue along the indie path. Still, pitching to an agent has its romantic appeal. I am definitely noting your method of getting books out into the world as the focus rather than slogging through the selling. It really should be about the joy and connection to our readers.
Yay on the audiobooks! How awesome is that?… And way to go, getting out there to meet your readers despite the challenges, and congratulations on the results.
HS. Thank you so much! I’m the same way, having control over my content is key. That’s not to say if someone offered me a publishing deal that I would automatically reject it. I’d have to think very seriously about it. I’ve queried ASK ME FOR FIRE and COUP DE COEUR, both with some success as far as agent interest goes. But I work in the book industry, and I’ve seen the good and bad aspects. Your agent should be your biggest champion, and the agents I interacted with for both of those books wanted to make changes out of the gate I wasn’t comfortable with. I’m a recovering people pleaser, so there was power in me telling those folks, “No, I won’t do that to my story” when they wanted to make changes. And no one’s feelings were hurt. It was just the reality of the situation.
DLL. Ooh! Thank you so much for sharing your journey! I dream about an agent who’s totally in my corner. For now, we can be that person to ourselves, eh? Way to go on sticking to your guns. I can’t imagine ASK ME FOR FIRE being changed in any way. Yikes!
Aside from writing, being a librarian, and your cats bossing a good portion of your life, you run an Etsy shop. Selling signed books, premade covers, book swag, etc. Awesome! I’m curious about that marketing avenue, particularly for your signed books. Can you give us some insights, pros and cons, and your best practice tips? How is it working out for you?
HS. Well, with the recent news that Etsy is going to allow AI-generated content to be sold on their site, I’m trying to figure out if I’m sticking with them or going back to listing my signed books and other stuff on my website. I started with a small shop on my own site, but I was struggling with the shipping aspect of it, so switching to Etsy, at the time, made sense. I’ll probably stay on Etsy for now; it is cheaper and easier for me, as a single owner small business, and if people are grossed out by the AI aspect, I would just encourage folks to take a few extra minutes to make sure that the person they’re buying from actually owns the product/art/etc. That’s the struggle when you’re doing this all on your own! It takes so much to make even a single dollar of profit, and the platform or tool you were using can suddenly throw a giant monkey wrench in the works.
I would recommend finding a rhythm that works for you. I know we all want to make things easy and appear accessible to everyone all the time, but even little things can help. For example, my Etsy store lists my shipping period as Monday-Friday. It gives me a bit of breathing room as a human being with needs outside of all the book stuff. It also keeps me from panicking and trying to fulfill orders on a weekend, especially given how busy this summer has been with Pride and book events.
DLL. Great advice. Thank you! And again, I enjoy hearing how busy you are getting out there, which equals steady growth!
So wait! There’s more. You also host a podcast. Can you tell us about the Human Exception and where we can listen?
HS. I freaking love the people I do this podcast with. I met Nathan first, he was the DM for our online D&D group, and he was so laid back and loved every chaotic thing we did, and we quickly became friends. I met his partner, Cayla, via that game as well (we played in-game girlfriends, total chaos between a 7ft tall gnoll and a 2 ft tall gnome). And through them, I met Courtney. We’ve been recording for nearly 4 years (on Halloween!), which is hard to believe.
It all started when we were talking about our varied interests and the weird things that fascinate us, and I think it was Nathan who suggested doing a podcast. Mostly to entertain ourselves, but it’s slowly grown a wonderful audience of listeners who like the same weird stuff we do. And that’s what HEX really is, four friends telling each other stories about weird things we’ve researched, or in the case of a long-running series, them listening to me read aloud the infamous fanfiction, “My Immortal”.
HEX is available on our website, where we also list all our resources/references and you can read the scripts for each podcast. It’s also available on Spotify, Google, Redcircle, pretty much any podcatcher out there.
DLL. That sounds like an absolute blast not to mention fascinating. And Wow! I just took a look at the website–totally cool. HEX Files. I love it! And what a great thing to provide the audio content with all the backup resource material. Love the t-shirt, too. I can’t wait to dig in to those topics.
Let’s wrap it up with a peek into your other career–a librarian! One of my biggest regrets is that I didn’t go into library sciences. Can you tell us how you followed that path and the highlights of a library work life?
HS. Library work was the love of my life for so long! And it still is, just in a different regard. Libraries pretty much raised me; I found solace in them at a very young age, and the librarians I met were very encouraging to a young girl who just loved books so much. I got a part-time job at a small public library when I was 19, and this was the kind of place so small that we did everything. Circulation, reference work, computer help, programming. I got a very intensive, very educational experience working there, and when I left that library to go to a larger branch in the same system after graduating with my Bachelor’s in English, my supervisor encouraged me to go after my MLIS (Master’s in Library Science). She was instrumental in helping me understand what I wanted and I’ll always be grateful to her for so much.
After that, I spent some years as a children’s librarian, and as someone who grew up the way I did, that job was the thing I needed. I fell in love with children’s books and working with kids, especially ones who didn’t have access to a lot of books at home and came to the library with their school or daycare groups. I made it my job to make them laugh and find a new book to take with them. This was a long time ago, but those experiences stuck with me. I stayed in libraries for several years after that, and I kind of bounced around between management and programming. My heart was always with the small community libraries, so I mostly stayed in those places and worked hard to advocate for literacy and book access. Libraries are SO important to their communities; they’re one of the few places that don’t ask for a monetary transaction for you to come in, stay, and use their resources. For an international audience, I know your libraries can be quite different but they’re no less important. When people want to take away your access to information, it’s for a reason and we should all be ready to fight back against that.
I left library land about 8 years ago but I still work with books. I was really burning out doing so much public-facing work and was struggling with my health, so the change came when I needed it the most. I started working from home way before COVID hit and was fortunate enough to stay in that kind of role up to now.
DLL. Fantastic! Libraries are the best fantasy worlds in my book. (Eeek. Sorry for the pun.) I was reminiscing the other day with my husband about our respective library experiences from our childhoods. Before computer games stuck us in our rooms, there were libraries encouraging you to venture outside your home and traverse multi-storied, awesome-smelling, real bound paper heavens. And to have worked in them… Sigh…
Thank you so much for visiting with me on my Spotlight, Halli. Any parting words of advice for those who want to explore writing fiction, and queer romance in particular?
HS. The indie scene is where it’s at! We’re the ones writing queer books that don’t just focus on tragedy. There are definitely beautiful traditionally published books with great queer stories, but if you want authenticity unfiltered, indie authors know what’s up. And as far as writing goes, give yourself time. I know it looks like we’re all competing against each other, but it’s true that a rising tide lifts all boats. We should celebrate each other! Don’t let anyone else try to tell you how to write or publish. It’s your story, and it will find readers.
DLL. What a fantastic thought to leave us with and I’m thrilled to be part of the rising tide with you. Thanks again, Halli!
I wrote this for my Bookbub tagline when I first started writing fantasy.
If there are not hidden supernatural races living among us, I must create them so we can meet them.
I’ve been exploring fantasy worlds ever since, creating supernatural races and characters facing exciting challenges who I like to call my pod people because I’m convinced they were planted in my brain by aliens. My pod people notion illustrates my hope that there are magical beings living parallel lives with humans on this planet, whether they were originally from outer space or not. We humans can’t be alone in this struggle for survival, can we? And it’s comforting to think this planet might survive by other lifeforms stepping in to manage its care if humans fail in that task. This is often the premise in my fantasy stories.
Art created with Photoleap using my bio pic
The idea that fantasy fiction allows an author to diverge into so many alternate realities has come up in several recent conversations with fellow writers. I love picking the brains of creative minds, which is one reason I enjoy interviewing authors on my Sunday Spotlight. So often, the same topics or ideas crop up in batches, which never fails to astonish me.
Where I’m going with this question is that while writers’ imaginations know no bounds when creating endless elements in endless possible realities in fantasy fiction, it’s all inspired by tweaks to reality, making me wonder which is real. Just ask anyone who’s gone to see a magic show or had their fortunes read, or scientists who explore the galaxies and life in all its known and possible manifestations.
Even explorers of time in quantum physics dance along the twisting path of theory, which to me is another word for imagination. While most of us experience time as a quantifiable reality as we check our clocks and calendars, there are alternate versions (realities?) people live in around the globe. This was illustrated for me this morning in a CNN article and why I started thinking about this question. Take a look at The Country Where it’s Still 2016.
My conclusion? Keep and open mind and have faith in the imagination.
Art created with Photoleap
Even my pod people manifest in my brain in endless variations, which I explored today in digital art.
Let me know your thoughts about the world we live in and all its wonders in the comments below.
As I sit here laboring over a story trying to find the perfect word, I remembered my favorite moment in Throw Momma From the Train, which is all about words, that I forgot to mention! [Head smack!]
Writers, take heart, and readers, you might appreciate the struggle, too.
The opening scene has writer, Larry Donner (Crystal), struggling with the first line of what he hopes is a new novel, and in particular the last word of the first line. “The night was… humid…” Paper ripped from that amazing vintage Selectric. “The night was…moist,” head drooping over the keys… or something like that. You get the idea. Even better here’s a clip. My above-mentioned moment follows if you want a bit of a spoiler.
This mini sub plot trails through the movie with both Larry and Owen (DeVito) struggling for the right word. They carry on with their problem on the train with Momma sitting next to Owen. After listening to them go on, she grumbles out, “Sultry.”
That was my biggest laugh out loud moment, which probably wouldn’t have been the case in the days when I wasn’t a writer.
One last thing, the Hemingway six word story image in the original blog now has a link to the source. Yay! Thanks for prodding my memory, Leon, and for letting me borrow your piece.
It was supposed to be stars, but bears were an awesome second when it came to sighting things in nature this weekend. The family gathered at one of my favorite scenic places, Lake Tahoe, for my mother’s milestone birthday. The world class destination also just happens to be an hour away from me.
While stargazing was one of the weekend goals from our woodsy Air B&B, and the telescope and binoculars were present and ready, the skies didn’t cooperate. Still, the rousing card games and never dull nature watching made up for it. Enjoy these images, and I hope you get out in nature this summer for your own adventures.
While I primarily write fantasy romance, I can’t help but explore other genres. I’m endlessly curious about what elements readers expect to get lost in when they pick up a thriller, for example. Is it all about the cleverest plot twist? What makes a satisfying horror story? Experiencing nightmares from the comfort of your armchair?
What do readers want in historical fiction… to compare life to better times, worse times? What keeps them swiping pages in a steamy, emotional romance novel, besides the steam? Okay. My last one. What is it about traveling to a future world here or out there that draws readers to sci-fi? For me it’s the idea of having a future of any kind.
Then, there are all the sub-genres.
Within the sub-genres—even within a single novel—are the myriad of tropes that change constantly depending on what’s popular.
Where do you go to get inspiration before you even get to the genre you want your story to live in?
Do you prefer writing in one genre? What’s your go-to style?
If you have a favorite style and genre, how do you come up with fresh story ideas inside that genre?
Do you feel your way through the mechanics of a story, and let it tell itself? Or do you establish your structure and all the rules first?
This excerpt is from an article I found after Googling the subject question.
…This [looking for compelling interests] might take the form of research, conversations, looking through ephemera, or journaling. If you follow the trail of that preoccupation, you’re bound to come across the engine of a story.
The idea of being “bound to come across the engine of a story” totally resonated with me. When I started writing, I had no idea about the mechanics of the craft, or that fiction writing was… well… mechanical. Don’t get me wrong. I was an admin assistant and paralegal for decades. Proper grammar, editing, and the efficient conveying of words in sentences and paragraphs were my bread and butter. In other words, mechanics. But when I started my writing journey, I was focused on the artistic side of things—the creative outlet just like all my previous downtime activities in arts and crafts. The “feel good” aspect.
Creativity for me is all about the organic flow of imagination and ideas, letting one thing build onto another, applying different mediums until it feels right under your hands. That’s how I write. I feel my story through the keyboard as I type. But three years into the journey, I’m learning there is much more to it. Feeling the words might get those ideas flowing, but to craft a good story takes the study of and dedication to the mechanics.
So, after plowing through writing my first novel using my decades of voracious reading and acquired business writing sense, and all the grammar fluidity I honed along my career path in combination with my imagination, I’m now digging deeper into the mechanics of fiction, especially as I try my hand at a different genre.
I love reading and watching good horror. Now, I want to write one.
Short story anthologies are a great way for writers to try out the mechanics of a whole new device. I’m currently challenging myself to write a horror story under 20,000 words. Thanks to articles like the one above (and I recommend reading the short piece with quotes from great writers about finding their story ideas) and folks like Dave Chesson, the Kindlepreneur, who generously share resources like Horror Writing Prompts: 50+ Ideas to Get You Started, I’m on my way.
My problem is that I have a real tough time writing scary, bad people, doing scary bad things. That’s where examining the technical aspects of the craft might help. So, I’m off on a whole new tangent. But hey! That’s my joy.
Here’s a link to one of my side trips, aka articles, that you might find helpful. Writing Evil Characters. Packed with great memorable nuggets like this.
…evil characters are heroes in their own stories and in the stories of their minions and countless supporters. And as heroes, it’s important to see how the plot of your story or novel is affecting them and forcing them to grow. ~ Naomi D. Nakashima
However, what I’m learning about the horror genre is that the antagonist doesn’t have to be a person. It could be an entity, an urban legend, the protagonist’s own mind… So off I go, tripping further down the tangent highway of horror.
I would love to get your ideas on how you find ideas. Leave your comments below.
I’ll leave you with this cover and link to one of my short stories where I did venture down the path of horror to a degree, dabbling in a totally fun sub-genre—one I’d never heard of until entering a writing contest with Writing Battle. Cannibal Comedy.
Ride through a swamp in a gondola full of serial killers on their way to a banquet in The Passengers. Their grim pilot? He wears a dark cloak and carries a scythe. The story is also part of my collection of short stories for 99 pennies on Amazon.
This isn’t even mine, but my husband’s photograph. He was out on his ebike 30 minutes away from us. But his enjoyment is my enjoyment. Pretty fabulous to crest a trail and see this.
I so enjoy pet sitting for Mack and Elway. Wouldn’t you? We had a lovely week together though I missed my own two fur faces.
While pet sitting, I got out for a girlfriends day. Always nice since I’m staying in Midtown where there’s lots of fabulous eateries. We went for gyros. Tori brought me gifts. She loves getting me Kodiak/Grizzly bear cards because she’s in love with Andras Johns, my alpha shifter in The Starlight Chronicles, and aren’t the mug and stickers awesome!
More fun things from my hubby this month. He found this coffee table book for a steal on eBay where he also sells knives. Doesn’t this knife scream Mando! Think Beskar and blue triangles.
Last but not least, I’m digging on my May WIP! This novel has been in the works for a couple of years and my current focus. Toxic Friends Can be a Good Thing is a YA Urban Fantasy. Shifters, ninja brothers, hidden places beneath Long Beach, CA, an unhoused teen girl, and her stray Aussie Shepherd companion are a few of the elements.
Stay tuned!
Thanks for catching up with me!
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May in the high desert is a crap shoot. Will it be hot? Will it be cold? Will there be snow on the mountain top? Will a freeze crush all the blooming plants? Will I need my allergy medicine? This May, all of that is happening and more.
I love my home environment for that very reason. You never know what kind of day it will be when you wake up. Roll the dice and get any combination of the above-mentioned scenarios in one day! That’s exciting in my book. If I take a walk in the morning, I might need a jacket and will see my breath in front of my face. If I walk at noon, I’ll need a hat and sunglasses to guard against the hot sun while I inhale all the wonderful-smelling natural blooms. If I walk in the afternoon, the high winds will push me and the huge puffy clouds along for the ride, and I’m back in my jacket.
The high today was 58, the low 36–Fahrenheit. But the sun is oh so warm… until the wind blows. We had snow last weekend. No one in my 5,000-foot elevation valley plants anything until June.
Views from my place
May brings other things to enjoy besides the mercurial weather. It’s MerMay for one. I love checking out the creative output during MerMay and have been doing so for the last five years, ever since I got embroiled in my mixed media phase of life. It’s primarily about sketching and art, but we writers get inspired too.
At the end of the month, I’m participating with five indie authors in a MerMay Selkie Take Over giveaway. You can follow me on Instagram if you would like to participate. We’ll be posting the event instructions and the drawing results. There’s more about the event and selkies in my May newsletter going out soon.
What’s MerMay you ask? A Disney creator back in 2016 posted an illustration of two mermaids chatting on their “shell phones” and the craze was born. Every May, artists follow daily prompts to draw something mermaid-inspired throughout the month. Check out MerMay.com and this NPR piece for the scoop.
Here is my MerMay gift to you. It’s humble, I know, but she’s sort of cute. She was inspired by a class at Willowing.org and has lived in an art journals for a while now. I recently ran her through a couple digital backgrounds (side images. I know… duh) to explore color alternatives.
My other big happening coming up is a pet sitting gig. I don’t pet sit for just anyone. Okay, so I only have one client–because I adore her dogs–and it’s like going on vacation–and when they do what they do the cutest, which is sleep side by side, it even becomes a writing retreat.
Meet Bully brothers Mack and Elway. They’re actually quite active a good portion of the day, but I love listening to them snore. Can’t you hear it?
By D. L. Lewellyn 